The pandemic has been ravaging the lives of people for a while now, and the market effect it, and everyone now forces to adapt to the so-called Next Normal. In times like these, we must consider extra measures for businesses to prosper and Actions For The Next Normal Era.
Top Actions For The Next Normal
Unknowns are overbearing. When people get robbed of their knowledge about what was to come, they struggle with what to act, to determine, to prioritize. They evade; they flail.
It is the Spring of 2020, people get plunged in a sea of uncertainties. The global war against the novel coronavirus has suddenly changed their usual way of living, working, interacting — and no one recognizes what the future would look like. Matters are becoming troublesome.
An expert previously about how stress affects our brains as consumers: people have stepped down from Maslow’s hierarchy of needs and are becoming too focused on satisfying their basic needs (e.g. panic buying). the more aggressive, reactive limbic system seizes the logical brains, which can make basic choices especially difficult.
Companies have also stepped down from Maslow’s hierarchy amidst the time of crisis. Thus resulting in several organizations and industry leaders finding themselves stuck in a situation.
They left forecasts and predictive models with futility. Demand thrown into question, it obstructed supply chain operations, customer’s needs drastically changed (and will continue to change). It stimulated digital transformations out of urgency. Unknowns are abundant.
But no matter how severe the situation is or how it emits a terrifying feeling. There is always a rainbow after the rain. And the actions that each organization will take now will help define their direction in a new age known as the Next Normal. But considering both the brief term and the long term is also crucial.
Shelfware is one of the growing bloat fields, particularly for larger firms. Specifically, technologies and tools which were acquired but are not used actively. In 2016 the Real Cost of Unused Software report found that U.S. companies have been wasteful of unused technology at $30 billion over four years — or $259.00 per computer.
Connect the Tech
Speaking of streamlining operation… You get a complete picture of tools that power your digital experience right now in checking your technology stack (if you don’t already have one). This includes the software used for connecting with consumers via digital channels such as.
Several of these systems are compatible with each other. It recommends taking time to explore and activate the integrations available. Since the technological stack is more connected, it is easier to allow cross-team alignment and to reduce the waste of time in “syncing,” as remote work is becoming more important, they deem necessary.
When resources do not work well with each other, contact the suppliers to show interest in a specific integration. The integration is already on the product of roadmap; if so, they can provide an estimation for the timeline. If it is not on the roadmap, perhaps they can attach it or they can help in putting up the custom integration.
Increase Awareness and Sentiment about Brands
Businesses tend to focus on getting someone to act: becoming (and staying) a client or user, transacting, spending time, engaging, clicking. However, people are in a moment in which they cease to act. According to a recent survey, 44 percent of U.S. consumers report reducing expenditures over the next two weeks and 43 percent are postponing purchases because of economic uncertainty.
But the consumption of information and the hours online is up. Now would be the time to double on developing better sentiment and understanding about the brand.
Brands create and share amounts of free content (not to mention products and services); changing manufacture resources to arm medical professionals; build Spotify playlists to help individuals work at home. Those acts of charity form how individuals feel about your product line.
Next Normal: Process Clean-Up
Several companies focus on reducing costs, but yet very few turns to do so. The refining process is something the majority ignore, but in times of crisis, it can bring to light the gaps and ache points in the internal processes.
And if the gaps were to attend, the efficiency could increase, thus resulting in cost reduction and could build a more productive and successful “Next Normal”. For instance, many organizations struggle to link customer support to product and manufacturing.
For various reasons, support requests that have a relation with the digital pain fall through the cracks. Perhaps the support team could not rebuild the issue. Maybe the issue made it impossible to communicate with the engineering team. Maybe the effects of the issue are unknown and then ignore.
Around this point, when people turn to the company’s digital interface to answer all their questions, the organization can quickly uncover the pain points in the handing over process from support to engineering. While the gaps are being exposed– fix the issue.
Allowing Cross-Functional Workflows
Similar to reviewing the operation, now is the time to review how the company organizes and how the staff works together.
Many companies may have moved to remote jobs. When remote work is new to the businessmen, they are likely already reviewing how their company organizes. Taking this time to double on procedures and resources which promote cross-functional collaboration can be beneficial. “cross-functional” means a team that involves people from diverse areas of business. Traditionally, businesses usually operate in a siloed, hierarchical structures: UX designers work in a group, engineers work in a group, marketers work in a group, salespeople work in a group, etc.
Cross-functional teams usually assemble around a specific goal (instead of a job title) and involve people from various job roles together working towards the same aim. For instance, a company could well have a cross-functional team responsible for improving consumer travel for a particular segment of their customers. The team may include an engineer, a planner, a product manager, a marketer, and a project director.